Advocacy and Marketing Resource Center
Promote SkillsUSA and career and technical education through advocacy, recruitment, public relations, campus visibility, and brand-aligned communication.
Use these ready-to-run activities to help students communicate value, build public understanding, recruit participation, recognize partners, and advocate for CTE and skilled careers.
Program of Work Category
Advocacy and Marketing
Strong advocacy and marketing does more than promote an event. It helps students explain the value of SkillsUSA and CTE, communicate with different audiences, recruit others, recognize partners, build campus visibility, and represent the organization with accuracy and professionalism.
Advocate
Help students explain why SkillsUSA, CTE, and skilled careers matter to campuses, communities, employers, and public leaders.
Recruit
Turn awareness into action through student ambassadors, classroom outreach, events, and clear membership pathways.
Tell the Story
Make student learning visible through accurate, student-centered, accessible communication.
Build Visibility
Use campus events, CTE Month, partner recognition, media, and public storytelling to strengthen understanding and support.
Key activity examples: Celebrate CTE Month, host campus assemblies or showcases, distribute flyers and digital content highlighting student work, and partner with local businesses to demonstrate community support for skilled careers.
Ready-to-Run Activities
Advocacy and Marketing Activity Library
The full library is listed in A-Z order. Open any activity for a tailored SMART goal, Framework connections, implementation steps, student leadership roles, evidence, and reflection questions.
Advocacy Day or Legislative VisitAdvocacy • Select to view planning details
Overview
Prepare students to explain SkillsUSA, career and technical education, and their own career pathway to elected officials or public leaders in a professional, nonpartisan setting.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By March 31, our chapter will prepare 12 student advocates, complete at least six scheduled meetings with public leaders, deliver one verified student-centered CTE message in each meeting, and complete a reflection within 48 hours.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceChapter officers, members, campus leaders, policymakers
Planning Time4-8 weeks
Possible PartnersCampus government relations staff; college leadership; chambers of commerce; alumni; workforce partners
SkillsUSA Framework Connections
- Communication
- Leadership
- Professionalism
- Responsibility
- Multicultural Sensitivity and Awareness
How to Run the Activity
- Define the advocacy purpose and keep the message nonpartisan.
- Research the audience and current SkillsUSA or CTE facts students may discuss.
- Train students to introduce themselves, tell a concise student story, and make one clear ask or point.
- Practice questions and responses before the visit.
- Assign student roles for greeting, note-taking, photography, and follow-up.
- Complete the visit and send professional thank-you messages.
- Reflect on what students learned about advocacy, communication, and public leadership.
Student Leadership Roles
- Student advocacy lead
- Research team
- Meeting facilitator
- Storytelling lead
- Documentation and follow-up team
Evidence to Collect
- Meeting schedule and attendance
- Student talking points
- Approved photographs
- Thank-you messages
- Student reflections
- Partner or official feedback
Reflection Questions
- Which message connected most strongly with the audience?
- How did students adjust their communication in a professional setting?
- What would make the next advocacy conversation stronger?
Alumni Success SpotlightPublic Relations • Select to view planning details
Overview
Feature a SkillsUSA or program alumnus whose education, leadership, or career journey shows the long-term value of CTE and SkillsUSA participation.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By November 30, our chapter will publish four verified alumni spotlights representing at least three career pathways, each including an approved photograph, one career lesson, and one SkillsUSA or CTE connection.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceStudents, alumni, employers, campus community, prospective members
Planning Time2-6 weeks
Possible PartnersAlumni office; career services; employers; campus communications
SkillsUSA Framework Connections
- Communication
- Professionalism
- Professional Development
- Service Orientation
How to Run the Activity
- Identify alumni whose stories reflect different programs or career paths.
- Obtain permission to interview and feature each alumnus.
- Prepare student-led interview questions focused on career growth and skill development.
- Verify names, credentials, employers, and quotations.
- Create the story using the campus media guide standards.
- Publish through approved channels and tag only verified official accounts.
- Thank the alumnus and document reach or engagement.
Student Leadership Roles
- Alumni outreach lead
- Student interviewer
- Writer or editor
- Photo or video lead
- Accessibility and quality reviewer
Evidence to Collect
- Interview notes
- Approved story copy
- Photos or video
- Published links
- Engagement metrics
- Student reflection
Reflection Questions
- What made the alumnus story credible and useful?
- How did the team keep the student or alumnus experience central?
- What did members learn about long-term career development?
Campus Assembly or CTE ShowcaseCampus Visibility • Select to view planning details
Overview
Use a student-led assembly or showcase to help the campus understand CTE programs, SkillsUSA opportunities, technical careers, and student accomplishments.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By October 15, our chapter will host one campus showcase featuring at least six programs, 10 student presenters, and two industry partners, with at least 150 attendees and 80% positive feedback.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceStudents, faculty, administrators, prospective members, community guests
Planning Time4-8 weeks
Possible PartnersCampus leadership; faculty; admissions; industry partners; student affairs
SkillsUSA Framework Connections
- Communication
- Teamwork
- Leadership
- Planning, Organizing and Management
- Professionalism
How to Run the Activity
- Define the purpose and primary audience.
- Select demonstrations, student stories, and speakers that reflect real programs and skills.
- Assign student teams for program areas, event flow, hospitality, promotion, and accessibility.
- Coordinate safety requirements for demonstrations.
- Promote the event using brand-aligned materials.
- Conduct the event with students serving as hosts and presenters.
- Collect feedback and document outcomes.
Student Leadership Roles
- Event chair
- Program showcase leads
- Emcee
- Hospitality team
- Marketing team
- Evaluation lead
Evidence to Collect
- Attendance
- Program list
- Photos and videos
- Feedback survey
- Recruitment inquiries
- Student reflection
Reflection Questions
- What did the audience learn about CTE that they may not have understood before?
- Which student-led elements were most effective?
- How should the event change next time?
Campus Recruitment CampaignRecruitment • Select to view planning details
Overview
Plan a coordinated student-led campaign to introduce SkillsUSA to eligible students and move interested students from awareness to membership.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By September 30, our chapter will reach at least 500 eligible students through classroom visits, digital promotion, and one recruitment event and will convert at least 75 students into registered members.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceProspective student members
Planning Time3-6 weeks
Possible PartnersFaculty; admissions; student affairs; current members; state officers
SkillsUSA Framework Connections
- Communication
- Leadership
- Planning, Organizing and Management
- Professionalism
- Service Orientation
How to Run the Activity
- Set a membership goal and identify priority programs or audiences.
- Create a simple, accurate message about what students gain from SkillsUSA.
- Train current members to share authentic student experiences.
- Use classroom visits, flyers, QR codes, campus screens, and social media consistently.
- Hold an interest event or live demonstration.
- Follow up with interested students and provide a clear registration path.
- Measure results by channel and adjust future recruitment.
Student Leadership Roles
- Recruitment chair
- Classroom ambassador team
- Digital communications team
- Event lead
- Follow-up and data lead
Evidence to Collect
- Reach by channel
- Interest forms
- Registration numbers
- Photos
- Campaign materials
- Conversion rate
Reflection Questions
- Which message persuaded students to take action?
- Which recruitment channel produced the strongest results?
- How can future campaigns better reach underrepresented programs?
Career and Technical Education Month CampaignAdvocacy and Visibility • Select to view planning details
Overview
Celebrate CTE Month in February with student stories, demonstrations, partner recognition, campus events, and public communication that shows the value of career and technical education.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: During February, our chapter will complete four CTE Month activities, publish at least eight student-centered stories, recognize five partners, and reach at least 2,000 people across approved campus communication channels.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceCampus community, prospective students, employers, public leaders, families
Planning Time6-10 weeks
Possible PartnersCampus communications; CTE faculty; employers; chambers; alumni; public officials
SkillsUSA Framework Connections
- Communication
- Leadership
- Professionalism
- Service Orientation
- Planning, Organizing and Management
How to Run the Activity
- Set a February campaign theme and measurable goals.
- Build a calendar of student stories, demonstrations, partner recognition, and events.
- Coordinate with campus communications and obtain approvals early.
- Use official SkillsUSA and campus branding.
- Center stories on students, skills, careers, and workforce impact.
- Make content accessible and verify all facts before publication.
- Compile campaign results and recognize contributors.
Student Leadership Roles
- Campaign chair
- Editorial calendar lead
- Student storyteller team
- Event lead
- Partner recognition team
- Metrics lead
Evidence to Collect
- Campaign calendar
- Published posts
- Event attendance
- Partner participation
- Reach and engagement
- Student reflections
Reflection Questions
- How did the campaign make CTE value visible?
- Which content best connected student learning to workforce outcomes?
- What should become an annual tradition?
Chapter Storytelling CampaignPublic Relations • Select to view planning details
Overview
Create a sustained campaign that tells the chapter story through student action, technical skills, leadership, service, competition, and partner engagement.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: Over one semester, our chapter will publish 10 verified stories across at least three content types, with every story identifying a student action, a skill developed, and one meaningful outcome.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceCampus community, prospective members, employers, alumni, families
Planning Time8-16 weeks
Possible PartnersCampus communications; advisors; faculty; industry partners
SkillsUSA Framework Connections
- Communication
- Professionalism
- Planning, Organizing and Management
- Technical Literacy
- Responsibility
How to Run the Activity
- Identify the audiences and stories the chapter needs to tell.
- Build an editorial calendar around real chapter activities.
- Use the Campus Media and Social Media Guide for naming, captions, accessibility, privacy, and platform strategy.
- Assign students to reporting, photography, writing, video, and quality review.
- Verify every name, result, partner, and quotation.
- Publish through approved channels.
- Review analytics and audience response to improve future stories.
Student Leadership Roles
- Student editor
- Writer or reporter team
- Photo and video team
- Accessibility reviewer
- Fact-checker
- Analytics lead
Evidence to Collect
- Editorial calendar
- Published stories
- Media files
- Analytics
- Partner feedback
- Quality review scores
Reflection Questions
- Did the stories show meaningful student action?
- Did the audience understand why the activity mattered?
- Which formats communicated impact most effectively?
Community Partner SpotlightPartner Recognition • Select to view planning details
Overview
Recognize a business, nonprofit, agency, or community organization that contributes to student learning, chapter activities, competition, service, or workforce development.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By April 30, our chapter will publish six partner spotlights, each explaining the partner contribution, the student benefit, and one measurable outcome from the relationship.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudiencePartners, campus community, industry, students
Planning Time2-4 weeks per cycle
Possible PartnersExisting SkillsUSA and campus partners
SkillsUSA Framework Connections
- Communication
- Professionalism
- Service Orientation
- Interpersonal Skills
- Responsibility
How to Run the Activity
- Select partners based on meaningful contribution rather than sponsorship amount alone.
- Ask permission and verify the partner name and official account.
- Gather a student example showing how the partnership affected learning or opportunity.
- Create a concise story with an approved photo or video.
- Recognize the partner accurately and avoid exaggerated claims.
- Share the story through appropriate channels.
- Send the partner the published story and a thank-you.
Student Leadership Roles
- Partner liaison
- Student interviewer
- Story writer
- Visual media lead
- Quality reviewer
Evidence to Collect
- Partner list
- Spotlight stories
- Published links
- Partner response
- Student examples
- Engagement metrics
Reflection Questions
- How did the partnership affect students?
- Did the recognition explain value rather than simply say thank you?
- What could deepen the relationship?
Employer Advocacy Breakfast or RoundtableIndustry Advocacy • Select to view planning details
Overview
Bring employers and campus leaders together for a student-centered conversation about CTE, workforce preparation, and how SkillsUSA develops career-ready talent.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By February 28, our chapter will host one employer roundtable with at least eight employers, six student participants, and two campus leaders and will document at least three follow-up partnership actions.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceEmployers, administrators, faculty, workforce partners
Planning Time4-8 weeks
Possible PartnersChamber of Commerce; employers; workforce boards; campus leadership
SkillsUSA Framework Connections
- Communication
- Leadership
- Professionalism
- Planning, Organizing and Management
- Interpersonal Skills
How to Run the Activity
- Define the discussion goal and invite a balanced employer group.
- Prepare students to share concise examples of learning and career readiness.
- Develop discussion questions on workforce needs and partnership opportunities.
- Assign students to facilitate, welcome guests, document input, and follow up.
- Conduct the roundtable in a professional format.
- Summarize themes and identify realistic next steps.
- Send follow-up communication and track actions.
Student Leadership Roles
- Student facilitator
- Employer liaison
- Hospitality lead
- Discussion recorder
- Follow-up coordinator
Evidence to Collect
- Attendance
- Agenda
- Employer feedback
- Action items
- Photos
- Follow-up commitments
Reflection Questions
- What did employers identify as their greatest workforce need?
- How did students communicate their preparation?
- Which ideas should become new partnerships?
Industry Partner Recognition CampaignPartner Recognition • Select to view planning details
Overview
Use coordinated communication to thank judges, sponsors, mentors, speakers, hosts, and technical partners while showing how their involvement advances student success.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: Within 30 days after SLSC, our chapter will send personalized recognition to 100% of identified partners and publish at least five student-centered partner impact stories.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceIndustry partners, volunteers, campus community
Planning Time2-4 weeks
Possible PartnersJudges; technical chairs; sponsors; mentors; employers
SkillsUSA Framework Connections
- Professionalism
- Communication
- Service Orientation
- Responsibility
- Interpersonal Skills
How to Run the Activity
- Create a verified partner list and identify the contribution of each partner.
- Match the recognition method to the contribution.
- Have students write specific, professional thank-you messages.
- Use stories and photographs only with approval.
- Publish selected partner impact stories.
- Send direct recognition even when a public post is not appropriate.
- Record who was recognized and any follow-up opportunities.
Student Leadership Roles
- Recognition chair
- Student writing team
- Partner database lead
- Media team
- Follow-up lead
Evidence to Collect
- Partner database
- Letters or messages
- Published recognition
- Partner responses
- Follow-up opportunities
Reflection Questions
- Did the recognition explain why the contribution mattered?
- How did specific gratitude strengthen professionalism?
- Which partners should be invited into deeper roles?
Local Media PitchPublic Relations • Select to view planning details
Overview
Teach students to identify a newsworthy chapter story and professionally pitch it to local media or campus news outlets.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By May 1, our chapter will prepare and send three targeted media pitches based on verified student achievements or community impact and secure at least one published story, interview, or media response.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceLocal newspapers, television, radio, campus media, community publications
Planning Time2-4 weeks
Possible PartnersCampus communications; local journalists; public information officers
SkillsUSA Framework Connections
- Communication
- Professionalism
- Planning, Organizing and Management
- Responsibility
How to Run the Activity
- Identify a genuinely newsworthy student-centered story.
- Gather verified facts, names, results, visuals, and contact information.
- Write a concise pitch that explains why the story matters locally.
- Coordinate with campus communications before contacting media.
- Send the pitch to a relevant journalist or outlet rather than a mass list.
- Prepare students for interviews if interest develops.
- Track coverage and thank the journalist professionally.
Student Leadership Roles
- Media relations lead
- Fact checker
- Student spokesperson
- Photo or media lead
- Follow-up coordinator
Evidence to Collect
- Media pitch
- Fact sheet
- Published coverage
- Interview notes
- Reach metrics
- Student reflection
Reflection Questions
- What made the story newsworthy?
- How was a media pitch different from a social post?
- What did students learn about accuracy and public communication?
Open House PromotionRecruitment and Visibility • Select to view planning details
Overview
Use a campus open house or recruitment event to make SkillsUSA visible through student ambassadors, demonstrations, displays, and clear calls to action.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: At the next campus open house, our chapter will staff one SkillsUSA experience with at least 10 trained student ambassadors, collect 75 qualified interest contacts, and follow up with all contacts within three business days.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceProspective students, families, community visitors
Planning Time3-6 weeks
Possible PartnersAdmissions; faculty; student affairs; campus marketing
SkillsUSA Framework Connections
- Communication
- Professionalism
- Leadership
- Service Orientation
- Planning, Organizing and Management
How to Run the Activity
- Coordinate with the campus open house team.
- Define what visitors should understand or do after engaging with SkillsUSA.
- Train ambassadors to explain SkillsUSA in clear language.
- Use strong visuals and student demonstrations rather than text-heavy displays.
- Create an accessible interest form or QR code.
- Collect contacts and answer questions professionally.
- Follow up promptly and measure conversions.
Student Leadership Roles
- Ambassador captain
- Demonstration leads
- Welcome team
- Interest form coordinator
- Follow-up team
Evidence to Collect
- Visitor count
- Interest contacts
- Follow-up completion
- Membership conversions
- Photos
- Visitor questions
Reflection Questions
- What questions did visitors ask most often?
- Which display or demonstration attracted attention?
- How can future open houses produce stronger follow-up?
Partner Thank-You CampaignRelationship Building • Select to view planning details
Overview
Create a chapter-wide system for recognizing volunteers, advisors, administrators, employers, judges, and supporters with timely and specific appreciation.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By the end of each semester, our chapter will send personalized thank-you communication to 100% of documented partners within 10 business days of their contribution.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudiencePartners, volunteers, administrators, faculty, supporters
Planning TimeOngoing
Possible PartnersAll chapter partners
SkillsUSA Framework Connections
- Professionalism
- Communication
- Responsibility
- Service Orientation
- Interpersonal Skills
How to Run the Activity
- Maintain a shared partner and volunteer record.
- Record the specific contribution after each activity.
- Assign students to draft personalized thank-you communication.
- Use the sample thank-you resource as a starting point when useful.
- Have an advisor review high-stakes or institutional messages.
- Send the message promptly.
- Track responses and future engagement opportunities.
Student Leadership Roles
- Partner records lead
- Student writing team
- Quality reviewer
- Delivery coordinator
- Relationship follow-up lead
Evidence to Collect
- Partner log
- Copies of messages
- Response rate
- Repeat partner participation
- Student reflection
Reflection Questions
- Why is specific appreciation stronger than a generic thank-you?
- What did students learn about professional relationships?
- Which partners responded to further involvement?
Recruitment Booth or SkillsUSA Pop-UpRecruitment • Select to view planning details
Overview
Create an interactive SkillsUSA booth or pop-up in a high-traffic campus location that uses student conversation, demonstrations, and a clear next step to recruit members.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: During a two-day recruitment pop-up, our chapter will engage 250 students, collect 100 qualified interest forms, and convert at least 40 new members within two weeks.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceEligible students
Planning Time2-4 weeks
Possible PartnersStudent affairs; faculty; campus events; admissions
SkillsUSA Framework Connections
- Communication
- Professionalism
- Service Orientation
- Leadership
- Planning, Organizing and Management
How to Run the Activity
- Choose a high-traffic location and obtain approval.
- Design a visually simple booth with one clear message.
- Use students as ambassadors rather than relying on flyers alone.
- Include a demonstration, challenge, photo opportunity, or interactive element.
- Use QR codes for interest and membership information.
- Schedule follow-up communication.
- Measure engagement, interest, and membership conversion.
Student Leadership Roles
- Booth lead
- Student ambassadors
- Demonstration team
- Data lead
- Follow-up team
Evidence to Collect
- Engagement count
- Interest forms
- Membership conversions
- Photos
- Questions asked
- Ambassador reflections
Reflection Questions
- What made students stop and engage?
- Which student stories were most persuasive?
- What should be changed before the next pop-up?
SkillsUSA Awareness WeekCampus Visibility • Select to view planning details
Overview
Plan a concentrated week of student-led activities that increase awareness of SkillsUSA, career readiness, chapter opportunities, and student accomplishments.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: During one designated SkillsUSA awareness week, our chapter will complete five coordinated activities, feature at least 15 students, engage five campus programs, and generate 100 new student interest contacts.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceEntire campus community
Planning Time4-8 weeks
Possible PartnersFaculty; student affairs; campus communications; employers; alumni
SkillsUSA Framework Connections
- Leadership
- Communication
- Teamwork
- Planning, Organizing and Management
- Professionalism
How to Run the Activity
- Select a theme and five complementary activities.
- Create a week-long communications plan.
- Assign student committees to each activity.
- Include a mix of awareness, recognition, recruitment, service, and career connection.
- Use brand-aligned and accessible promotion.
- Document student leadership and audience participation.
- Evaluate which activities produced the strongest results.
Student Leadership Roles
- Week coordinator
- Daily activity leads
- Marketing team
- Student ambassador team
- Documentation lead
Evidence to Collect
- Activity calendar
- Attendance
- Interest contacts
- Published posts
- Partner involvement
- Student reflection
Reflection Questions
- Which activity best explained SkillsUSA value?
- How did student leadership shape the week?
- What should become a recurring annual activity?
Student Ambassador ProgramAdvocacy and Recruitment • Select to view planning details
Overview
Train a group of students to represent SkillsUSA at campus events, recruitment activities, tours, meetings, and community engagements.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By October 1, our chapter will train 12 student ambassadors who each complete at least three approved outreach assignments and one reflection during the academic year.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceProspective students, campus visitors, partners, community members
Planning Time4-6 weeks to launch; ongoing thereafter
Possible PartnersAdmissions; student affairs; campus leadership; workforce partners
SkillsUSA Framework Connections
- Communication
- Leadership
- Professionalism
- Responsibility
- Interpersonal Skills
How to Run the Activity
- Define ambassador responsibilities and selection criteria.
- Recruit a representative group of students across programs.
- Train students on SkillsUSA identity, key messages, professionalism, campus protocols, and accessibility.
- Practice introductions, tours, common questions, and difficult situations.
- Schedule ambassadors for approved events.
- Provide feedback after each assignment.
- Recognize ambassador service and develop future leaders.
Student Leadership Roles
- Ambassador captain
- Training lead
- Scheduling lead
- Event ambassadors
- Reflection and evaluation lead
Evidence to Collect
- Training completion
- Assignment log
- Event feedback
- Student reflections
- Recruitment contacts
- Partner comments
Reflection Questions
- How did students adapt their message for different audiences?
- What professional behaviors mattered most?
- Which ambassadors are ready for expanded leadership?
Student Award and Achievement AnnouncementRecognition and Public Relations • Select to view planning details
Overview
Communicate student awards, medals, scholarships, certifications, officer roles, and other verified achievements in a way that explains significance rather than simply announcing a result.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: Within five business days of verified results, our chapter will publish accurate recognition for 100% of major student achievements using approved names, titles, photos, and a clear explanation of why the achievement matters.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceCampus community, families, employers, alumni, public
Planning Time1-2 weeks
Possible PartnersCampus communications; faculty; event organizers; families when appropriate
SkillsUSA Framework Connections
- Communication
- Professionalism
- Responsibility
- Technical Literacy
How to Run the Activity
- Wait for official verification before announcing results.
- Confirm student names, programs, award titles, placements, and credentials.
- Explain the significance for an audience unfamiliar with SkillsUSA.
- Use an approved photo showing the student or relevant work.
- Follow the campus media guide for accessibility, privacy, and platform strategy.
- Recognize advisors or partners only when relevant.
- Archive the announcement for future chapter history and reporting.
Student Leadership Roles
- Results verification lead
- Student writer
- Media lead
- Accessibility reviewer
- Archive lead
Evidence to Collect
- Official result source
- Published announcement
- Photos
- Engagement metrics
- Chapter archive record
Reflection Questions
- Did the announcement explain why the achievement mattered?
- How did accuracy affect credibility?
- What could make future recognition more student-centered?
Student Success SpotlightStorytelling • Select to view planning details
Overview
Feature a current student whose SkillsUSA experience demonstrates technical growth, leadership, persistence, service, professional development, or career readiness.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: Each month from September through April, our chapter will publish one verified student success spotlight representing different programs and experiences, with every story including a skill, an action, and a meaningful outcome.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceStudents, employers, campus community, families, prospective members
Planning Time2-3 weeks per spotlight
Possible PartnersFaculty; campus communications; industry partners; career services
SkillsUSA Framework Connections
- Communication
- Professionalism
- Professional Development
- Responsibility
- Technical Literacy
How to Run the Activity
- Select students based on meaningful experiences rather than popularity.
- Obtain permission and prepare interview questions.
- Focus the story on what the student did, learned, or overcame.
- Verify all claims and quotations.
- Use the media guide to select the right platform and visual.
- Publish through approved channels.
- Archive the story for chapter documentation and recognition applications.
Student Leadership Roles
- Student interviewer
- Writer
- Photo or video lead
- Fact checker
- Accessibility reviewer
Evidence to Collect
- Interview notes
- Published story
- Photos or video
- Engagement
- Student approval
- Archive copy
Reflection Questions
- What did the story reveal about student growth?
- Did the content avoid vague praise?
- How did the story help others understand SkillsUSA value?
Website Story or Campus News ArticleLong-Form Public Relations • Select to view planning details
Overview
Develop a complete campus news story that documents a chapter achievement, partnership, project, competition, or student outcome for long-term reference.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: By the end of each semester, our chapter will submit at least two publication-ready campus stories that include verified facts, one approved quotation, a clear workforce or learning connection, and accessible photo captions.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceCampus community, public, employers, families, prospective students
Planning Time2-4 weeks
Possible PartnersCampus communications; faculty; partners featured in the story
SkillsUSA Framework Connections
- Communication
- Professionalism
- Technical Literacy
- Responsibility
- Planning, Organizing and Management
How to Run the Activity
- Select a story with lasting value beyond a short social update.
- Gather complete facts, results, context, approved quotations, and images.
- Write a descriptive headline and student-centered lead.
- Explain the connection to technical and workplace learning.
- Use accurate photo captions and descriptive links.
- Submit through the campus approval process.
- Share the published article through appropriate chapter channels.
Student Leadership Roles
- Student reporter
- Interviewer
- Writer or editor
- Photo lead
- Fact checker
Evidence to Collect
- Draft and final article
- Source notes
- Approved quotations
- Published link
- Engagement or referral metrics
Reflection Questions
- What information belonged in the full article that would not fit a social post?
- How did students verify credibility?
- Did the article explain impact clearly to an outside reader?
Workforce Impact CampaignAdvocacy • Select to view planning details
Overview
Show how SkillsUSA and CTE contribute to Tennessee workforce development through student stories, employer voices, technical skill examples, and career outcomes.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
Sample SMART goal: During one semester, our chapter will publish six workforce-impact stories, involve at least four employers, and present one summary of student and partner outcomes to campus leadership.
SpecificName the audience, message, activity, and student responsibility.
MeasurableSet targets for reach, participation, recruitment, publication, meetings, or partner engagement.
AchievableConfirm the plan fits available students, approvals, time, platforms, and resources.
RelevantConnect the activity to SkillsUSA, CTE, chapter goals, and a real communication or advocacy need.
Time-BoundSet campaign dates, milestones, publication deadlines, and a reflection date.
Primary AudienceEmployers, campus leaders, public officials, community, prospective students
Planning Time8-16 weeks
Possible PartnersEmployers; chambers; workforce boards; campus leadership; alumni
SkillsUSA Framework Connections
- Communication
- Professionalism
- Leadership
- Technical Literacy
- Service Orientation
How to Run the Activity
- Define the workforce story the chapter wants to demonstrate.
- Identify student experiences that connect classroom learning to employer expectations.
- Invite employers to provide verified perspectives on skills and preparation.
- Collect measurable examples such as certifications, projects, competition results, internships, or hires.
- Create a mix of short posts, longer stories, presentations, or displays.
- Use accurate language and avoid unsupported economic claims.
- Present results to an appropriate campus or partner audience.
Student Leadership Roles
- Campaign chair
- Employer liaison
- Data and evidence lead
- Student storyteller team
- Presentation lead
Evidence to Collect
- Employer participation
- Student examples
- Published stories
- Presentation materials
- Audience feedback
- Follow-up partnership actions
Reflection Questions
- What evidence best demonstrated workforce value?
- How did employer perspectives strengthen credibility?
- What additional data should the chapter collect next year?
SkillsUSA Framework
What Students Develop Through Advocacy and Marketing
These activities can strengthen multiple Essential Elements when students lead the communication process instead of simply receiving a finished flyer or post from the advisor.
Personal Skills
Integrity, responsibility, professionalism, adaptability, and self-motivation are developed when students represent the organization accurately and meet communication commitments.
Workplace Skills
Communication, teamwork, leadership, planning and organizing, decision-making, service orientation, and professional relationships are central to advocacy and marketing work.
Technical Skills
Students use digital tools, media technology, accessibility practices, data, and job-specific communication skills to create credible public-facing work.
Professional Judgment
Students practice fact-checking, privacy, permission, audience awareness, brand compliance, and responsible use of public communication channels.
Standards and Tools
Communication Resources
Use these references to keep chapter communication accurate, accessible, student-centered, and brand aligned.
Campus Media and Social Media Guide
Use Tennessee's advisor guide for naming, storytelling, captions, platform strategy, visual quality, accessibility, privacy, brand standards, and quality review.
SkillsUSA Brand Center
Use current official logos, colors, and brand assets.
Logos and Graphic Standards
Review national logo and graphic standards before publishing branded materials.
SkillsUSA Advocacy
Use official advocacy resources when planning public outreach or advocacy activities.
North Star
Quality Communication Is the Standard
A quality message is student-centered, specific, accessible, and credible. It shows meaningful action, explains why the story matters, protects the people represented, and gives the audience a clear reason to care or act.
Advisor reminder: Posting more is not the goal. Communicating better is. Students should help plan, create, verify, present, and evaluate advocacy and marketing work whenever possible.
Social Media CampaignMarketing and Public Relations • Select to view planning details
Overview
Create a purposeful series of student-centered posts that communicate SkillsUSA value, chapter impact, student learning, or a specific recruitment or recognition message.
Build a SMART Goal
Define what students will accomplish, how success will be measured, and when the activity will be completed.
SkillsUSA Framework Connections
How to Run the Activity
Student Leadership Roles
Evidence to Collect
Reflection Questions